Create a Giveaway

An Instafreebie giveaway can be shared with readers and allows them to claim and read your freebie. Instafreebie giveaways can be created after you have  uploaded a book to your Instafreebie Dashboard.

You will be able to create an unlimited number of giveaway campaigns and distribute an unlimited number of freebies, whether these be previews, novellas, or full-length books.

In This Article

How to Create a Giveaway 

  1. To create a giveaway, click on a book on your dashboard, then select "Add new giveaway." 

  2. You will be presented with three options, "Reach New Readers", "Share Privately", and "Custom."
    1. The "Reach New Readers" option allows you to create a Public giveaway that Instafreebie will be able to share with new readers. If you want to reach new readers, continue to "Creating a Outreach Giveaway". 
    2. The "Share Privately" option will allow you to create a Private giveaway that can only be accessed by people with which you shared the link. This makes it perfect for sharing with reviewers, editors, ARC readers, contest winners, and Street Teams. If you want to create a private giveaway, continue to "Creating a Private Giveaway".
    3. Custom giveaways allow you complete control over the options for your giveaway. If you want to create a custom giveaway, continue to "Creating a Custom Giveaway"

Creating an Outreach Giveaway

  1. Click on the button labeled "Select" in the "Reach New Readers" box. 

    Reach New Readers

  2. If you want to name your giveaway, enter the title in the box under "Giveaway name".  Giveaway NameNote: Giveaway titles will not be seen by readers. This is an organizational tool that is helpful if you have multiple giveaways for one book. They appear on the book page (found when you go to your dashboard and then select a book) under the "Active Giveaways" section above the link for each giveaway.Active Giveaways

  3. If you are integrated with a mailing service, select which list you would like this giveaway to send email addresses to. This means that when a reader opts into your mailing list by downloading your book, they will be added to the selected list.

  4. If your book is exclusive to Instafreebie, select the box next to "Yes, this book is exclusively on Instafreebie".
    Note: If your book is available for purchase on another platform but is only free on Instafreebie, it is not exclusive.
    Exclusive Option The above giveaway is completely exclusive to Instafreebie.

  5. Select whether you want your giveaway to be mandatory opt-in. Mandatory opt-in requires readers to sign up to your mailing list in order to download your book. If you want mandatory opt-ins, select the button so that it reads "On". If you don't want mandatory opt-ins (based on best practices from email marketing services, Instafreebie recommends not using mandatory opt-ins), select the button so that it reads "Off".

  6. Mandatory Opt-inThis is a giveaway that does not require opt-ins in order to download a book
    Note: Selecting mandatory opt-in may increase rates of reader unsubscribes and spam reports.

  7. Select "Confirm".  Giveaway Confirm Buttons

  8. You will be brought to a page reading "Success! You've made a giveaway!". This page confirms that you have created your giveaway. You can copy the link to your giveaway page by selecting "Copy" next to the giveaway link.  Giveaway URL

  9. You can open the giveaway page by selecting "Open giveaway in new tab".  Giveaway Open in New Tab

Creating a Private Giveaway

  1. Click on the button labeled "Select" in the "Share Privately" box. 

    Share Privately

  2. If you want to name your giveaway, enter the title in the box under "Giveaway name". 

    Giveaway Name

    Note: Giveaway titles will not be seen by readers. This is an organizational tool that is helpful if you have multiple giveaways for one book. They appear on the book page (found when you go to your dashboard and then select a book) under the "Active Giveaways" section above the link for each giveaway. Active Giveaways

  3. The "Distribution" section allows you to decide how many copies are available. This will allow only a certain amount of people to claim and download your freebie. Once that amount of books have been claimed, the giveaway will automatically expire. You can also give away an unlimited amount of copies, which will allow anyone who has access to the link to claim the giveaway. Limit the number of copies by entering a number in the box under "Distribution" or select the box next to "Unlimited copies" in order give away an unlimited number of books. 
  4. Giveaway Limited Distribution

    The above giveaway only allows the giveaway to be claimed 500 times.

    Giveaway Unlimited Distribution

    The above giveaway allows the giveaway to be claimed an unlimited number of times.

  5. Set the end date for the giveaway. The giveaway will automatically expire on this day.
    1. In order to select an end date, make sure the box next to "No expiration date" is empty, and click in the box labeled "Set end date". A calendar will appear. Select the day you want the giveaway to expire. Move between different months by select the arrows on the top right and left corners of the calendar. 

      Giveaway End Date with Selector

    2. If you don't want this giveaway to expire on a certain date, make sure the box next to "No expiration date" has a checkmark in it.

      Giveaway No End Date

      The above giveaway will not expire on a certain date.

  6. If your book is an advanced copy, select the box next to "Yes, this book is an advanced copy". Advanced copies are copies of books that are being shared before they have been officially released or published.

    Giveaway Advanced Copy

  7. If you are integrated with a mailing list, select which list you would like this giveaway to send to. This means that when a reader opts into your mailing list by downloading your book, that is the list they will be added to.
  8. If you want to set a password for the giveaway, enter the password into the box that reads "Optional: Set a giveaway password" under "Password". If you set a password, readers will have to enter this password in order to access your giveaway.

    Giveaway Password

  9. Select "Confirm". 

    Giveaway Confirm Buttons

  10. You will be brought to a page reading "Success! You've made a giveaway!". This page confirms that you have created your giveaway. You can copy the link to your giveaway page by selecting "Copy" next to the giveaway link.

    Giveaway Claim URL

  11. You can open the giveaway page by selecting "Open giveaway in new tab". 

    Giveaway Open in New Tab

Creating a Custom Giveaway

  1. Click on the button labeled "Select" in the "Don't like these options? Customize every feature of your giveaway".

    Custom Giveaway

  2. If you want to name your giveaway, enter the title in the box under "Giveaway name". 

    Giveaway Name

    Note: Giveaway titles will not be seen by readers. This is an organizational tool that is helpful if you have multiple giveaways for one book. They appear on the book page (found when you go to your dashboard and then select a book) under the "Active Giveaways" section above the link for each giveaway. 

    Active Giveaways

  3. The "Distribution" section allows you to decide how many copies are available. This will allow only a certain amount of people to claim and download your freebie. Once that amount of books have been claimed, the giveaway will automatically expire. You can also give away an unlimited amount of copies, which will allow anyone who has access to the link to claim the giveaway. Set the limit of books in the box labeled "Set # of copies" under "Distribution" or select the box next to "Unlimited copies" in order give away an unlimited number of books. 

    Giveaway Distribution Limited

    The above giveaway only allows the giveaway to be claimed 500 times.

    Giveaway Unlimited Distribution The above giveaway allows the giveaway to be claimed an unlimited number of times.

  4. Set the end date for the giveaway. The giveaway will automatically expire on this day.
    1. In order to select an end date, make sure the box next to "No expiration date" is empty, and click in the box labeled "Set end date". A calendar will appear. Select the day you want the giveaway to expire. Move between different months by select the arrows on the top right and left corners of the calendar. 

      Giveaway End Date with Selector

    2. If you don't want this giveaway to expire on a certain date, make sure the box next to "No expiration date" has a checkmark in it.

      Giveaway No End Date

      The above giveaway will not expire.

  5. If you are integrated with a mailing list, select which list you would like this giveaway to send to. This means that when a reader opts into your mailing list by downloading your book, that is the list they will be added to.
  6. Select whether you want your giveaway to be mandatory opt-in. Mandatory opt-in requires readers to sign up to your mailing list in order to download your book. If you want mandatory opt-ins, select the button so that it reads "On". If you don't want mandatory opt-ins (based on best practices from email marketing services, Instafreebie recommends not using mandatory opt-ins), select the button so that it reads "Off".  

    Giveaway Mandatory Opt-in

    This is a giveaway that does not require opt-ins in order to download a book.
    Note: Selecting mandatory opt-in may increase rates of reader unsubscribes and spam reports.

  7. If you want to set a password for the giveaway, enter the password into the box that reads "Optional: Set a giveaway password" under "Password". If you set a password, readers will have to enter this password in order to access your giveaway.

    Giveaway Password

  8. Let Instafreebie know why you created a custom giveaway by entering the reason you did in the box labeled "Optional: Tell us why you chose custom!" under "Reason". This will help Instafreebie better understand our users and enable us to enhance the giveaway creation process. 

    Giveaway Custom Reason

  9. Enable which file types are available to readers. If you want a file type to be available, make sure the box next to the file type has a check mark next to it.
    Note: If certain file types are unavailable, fewer readers will claim and read your book. Instafreebie only recommends restricting file types if the formatting for your book does not function in a certain file type.

    Giveaway Enabled File Types

  10. If your book is exclusive to Instafreebie, select the box next to "Yes, this book is exclusively on Instafreebie".
    Note: If your book is available for purchase on another platform but is only free on Instafreebie, it is not exclusive.

    Giveaway Exclusive

  11. If your book is an advanced copy, select the box next to "Yes, this book is an advanced copy". Advanced copies are copies of books that are being shared before they have been officially released or published.

    Giveaway Advanced Copy

    If you want your giveaway to be private, select the button so that it reads "On". Private giveaways are only available to people who you have given your link to, and will not be promoted by Instafreebie.

  12. Private Giveaway

    The above giveaway is a Private Giveaway.

    Private Giveaway Off

    The above giveaway is a Public Giveaway.

  13. Select "Confirm". 

    Giveaway Confirm Buttons

  14. You will be brought to a page reading "Success! You've made a giveaway!". This page confirms that you have created your giveaway. You can copy the link to your giveaway page by selecting "Copy" next to the giveaway link.

    Giveaway URL

  15. You can open the giveaway page by selecting "Open giveaway in new tab". 

    Giveaway Open in New Tab

  1. On your dashboard you can see what books you have uploaded. Select the book that you want to share.

    Author Dashboard

  2. You can see the giveaways you have created under "Active Giveaways".

    Active Giveaways

  3. The links in the boxes starting with www.instafreebie.com/free will be the links you share with readers. Each link has a specific code at the end to make it a unique link for readers. Share the entire link with readers on social media, in newsletters, emails, etc.

    Giveaway URL

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