Giveaway Campaign Expiration Dates
Q: Should my book giveaway campaign have an expiration date?
When deciding whether to use an expiration date for your book giveaway campaign, there are a few things Instafreebie authors have found useful to consider.
No Expiration Date
- If your giveaway campaign is a Preview (just a few chapters), then we recommend not setting an expiration date. This will help maximize your campaign's reach and boost overall sales, reviews, and recommendations of your work.
- If your giveaway campaign is the first book in a series and you are using the campaign to generate purchases of the rest of the books in the series, no expiration date is a superior option.
- Use an expiration date if you are trying to deliver an ARC (Advanced Reader Copy) to a select group of readers.
- Use an expiration date if you are making a Limited and "until a certain time only" campaign.