Downloading Ebooks on an iPads
Once you have received your email, open it on your iPad. You will see the following screen. Your free ebook will be at the bottom of the email.
Click the ebook on the bottom left and then click on Copy to iBooks. This will send the ebook to iBooks.
Open iBooks. It will say "NEW" on the title you just downloaded to the app.
Click on the book and start reading!