Permission Marketing: Mandatory vs Optional Opt-in

Q: Should I set my giveaway to optional or mandatory opt-in?

A: We understand any author with a growing list of readers may be daunted by the tricky task of email marketing. As an author, you’re always looking for more readers, but you also want them to be the right readers. Permission-based email marketing can help ensure your subscribers are right for you! Authors who use this approach obtain explicit permission from their subscribers before sending any additional information. An optional opt-in is more explicit than mandatory opt-in because it requires subscribers to make the active effort of subscribing to your mailing list. For a happier, healthier mailing list, try permission based marketing!

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