Should I share a preview or the entire book?

This resource is to help answer author questions about creating giveaways. When choosing how much of your book to share for free in a giveaway campaign, instaFreebie authors have found advantages for both options: previews, and full ebooks.


Previews, Excerpts, and Sneak Peeks

Our authors have found that people who download and begin reading excerpts end up purchasing their books at high rates. Making a campaign that is a Preview, UnlimitedSharable, and with no Expiration Date is the most effective way to generate higher sales of your book using an instaFreebie giveaway campaign.

Previews, Excerpts, or Sneak Peeks should be:

  • 10% of the book or the first few chapters. 
  • For non-fiction content, you can specifically select portions that you think will generate interest from readers.
  • Books within the Kindle Unlimited program or KDP can only be promoted if a preview is 10%

Previews, Excerpts, or Sneak Peaks are effective at:

  • Generating new sales
  • Preventing pirating
  • Reaching and engaging new readers

instaFreebie authors have seen significant numbers of readers choose to purchase, review, or recommend the book after reading a few chapters.


Full eBook Giveaways

  • First book in a series
  • Full book as fan rewards
  • Requesting book reviews
  • Offer advance reader copies (ARCs)

Full book giveaways are a good option when:

  • You are releasing the giveaway campaign to a select group of people for ARCs, reviews, or fan rewards, we recommend limiting the number of claims and/or limiting the duration of the giveaway. You may also NOT want to make it Shareable, if you have a specific list of people in mind already.
  • You are about to publish a new book in a series and you want to create a giveaway of a prior book in the series to generate buzz and new reader interest. We recommend making these campaigns unlimited, sharable, and with no expiration date. This functions just like a Preview, Excerpt, or Sneak Peak.
  • You are using your campaign to reward loyal readers.
Full book giveaways are effective at:
  • Generating interest in latter books in a series
  • Procuring reviews and feedback
  • Rewarding loyal fans

Goals for sharing Free Giveaway Campaigns

  • Creating a new channel to generate sales from a preview or full book giveaway
  • Delegate Customer Support so you can write
  • Engage your fans where they read
  • Offer ARCs
  • Blog Giveaways/Street Team
  • Run special promotions
  • Let fans share with friends
  • Newsletter Signups
  • Distribute to contest winners

Note: If you wish to have a preview instead of the full content, simply upload the chapter(s) you wish to use  as an epub file for the giveaway campaign. Learn more about converting files.

Still need help? Contact Us Contact Us